Reputation

I have previously talked about PR being so cloel linked with reputation - The CIPR defines Public Relation as "about reputation - the result of what you do, what you say and what others say about you"

I have seen this so clearly recently with the papers. Obviously the threat of Swine Flu hs dominated the front pages but when you look further it seems to just be people taking swipes at each others reputation. The most obvious example of this has to be in the political sphere. It seems now to be a lot less about coming up with ways to mke your party better, but more to see how much you can slate the opposition.

One of the stories in the tabiods today was about one of the contestans on the TV show Britain's Got Talent. It is an "exclusive" of the wannabe DJ by his ex girlfriend telling of what a foul human being he is. I have no idea whether these claims are true but whether they are are not, you bet you bottom dollar that he will not be making further in the competition. This may be completely deserved but a small part of me has to say, what if it is not? I mean, his ex had nothing to loose from telling this stories but much to gain financhially.

Once a reputation has be destroyed, it is much harder to rebuild and this makes me think long and hard becasue of the profession I am going into. PR does have the power to floor people in minutes.