Chris Brown

I can but wonder what is going through the head of pop star Chris Brown's PR officer?!

I imagine it must be a nightmare. He was the golden boy of music not long ago, failing to drop out of the charts, gaining countless top ten hits and then two months ago this all changed. He has been accused and is currently standing trail for the alleged attack on his supersar girlfriend Rihanna.

So far he has pleaded not guilty to the charges in court, however, at the time he apologied very publicly. This clearly poses an issue for his PR team. Mixed messages to the public is not a good thing for a celebrity, this does not look very convincing as a story.

In any culture hurting people is not seen as right and people take a very dim view on it. Guilt or not, people form their own opinions very quickly, right or wrong.

This is what is so difficult for them, positive opinions can change to negative very quickly but a bad repuation can be gained so quickly and are impossible to shake.

Damage control is the minimum they can hope for I think!